Oct 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]
Oct 11, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.
Sep 11, 2017
When trying to maximize news coverage so that your stock price accurately reflects your company’s value, no audience should be […]
Sep 7, 2017
The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.
Jul 18, 2017
Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.
Jun 13, 2017
There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […]
May 24, 2017
Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be […]
May 22, 2017
The news release is here to stay. In fact, 81 per cent of senior marketers believe that earned media is […]