Distribution

Six Simple Rules for Pitching via Email

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]

Three Ways to Upgrade Your Content Distribution Strategy

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

How Distribution Can Help Your Company’s Share Price

When trying to maximize news coverage so that your stock price accurately reflects your company’s value, no audience should be […]

Five Ways to Reimagine the News Release

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Enhance Your Non-Profit’s Communication Strategy in Three Steps

Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.

Three Ways to Rev Up Your Company Blog

There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […]

Your News Release is Your Story

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be […]

Go Back to Basics with Your Next News Release

The news release is here to stay. In fact, 81 per cent of senior marketers believe that earned media is […]

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