Communications Best Practices

How to Build Real Brand Loyalty With Customers

Brand loyalty can be hard to come by these days. Edelman’s latest trust barometer revealed that only 49 per cent […]

Five PR Tips for Handling Security Disasters in Your Organization

According to data from the World Economic Forum, on average, more than 25 per cent of a company’s market value […]

Three Skills Every PR Specialist Should Master

In many ways, the “PR specialist” has to play the role of a Swiss Army knife in business communications. Getting […]

Four Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results. When […]

Three Content Marketing Lessons That Will Improve Your PR Strategy

When you think of traditional PR, what do you picture? If you’re like me, you might imagine someone filling in […]

Three Memorable Digital Media Relations Campaigns to Learn From

As a consumer, I’m fascinated by the evolution of digital and social media. Working at a press release distribution company, […]

How to Master Livestream Q&A for Better Engagement

Incorporating live video into your marketing mix has proven to be an excellent way to reach customers on a more […]

How to Use Data-Backed Storytelling to Improve Your PR Efforts

It’s safe to say that nearly every business seeks to be more data-driven these days. Being able to back up […]

PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories — the recap of yesterday’s game, the earnings […]

Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? Who are “influencers,” after all? What makes them different from “opinion leaders?” Although […]

A New PR Paradigm: The Secret of Owned Media

PR agency websites (mine included) brandish the logos of earned media placements as evidence of an agency’s prowess. Want in […]

Five Tips for Nailing B2B Media Relations

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so […]

Three Ways to Build a Purpose-Driven Communication Strategy

Brands used to live very much in the material realm. All they had to worry about was the product. If […]

Four SEO Trends Worth Embracing in 2018

Consumers in 2018 are more aware of how their data is being tracked and some of them are quickly losing […]

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programs today at its annual Barcelona summit. The ‘Measurement […]

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