Communications Best Practices

What Challenges Do Comms Professionals Face Going into 2018?

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

Three Ways to Turn Weak Market Share into an Asset

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse […]

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like Indigo and Roots Canada would be relatively easy tasks since their […]

Avoid these Six Content Marketing Mistakes in 2018

According to research from Content Marketing Institute, 65 per cent of businesses using content marketing have experienced an increase in […]

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to […]

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company.

Six Ways to Craft Better PR Pitches

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign […]

Ten Content Types that Boost Engagement & Drive Demand

Ah, the “boring news release” — we’ve all read them, and most of us are guilty of writing one. I […]

Three Ways to Turn a Social Media Crisis into a PR Win

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

What to Consider When Creating a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

Seven Examples of Successful News Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a news release, the company boilerplate is nothing to dismiss.

Five Easy SEO Tricks to Improve Your Next News Release

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the […]

Twelve Dos and Don’ts for Optimizing Your Content [INFOGRAPHIC]

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

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