Communications Best Practices

Making Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

Use These Six Marketing Tactics to Improve Your Next Event

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Six Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

Five Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

Five Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

The Top 5 Cision Canada Posts in October

Staying current on multimedia trends can be a challenge. Fortunately, this month there’s a post to get you up-to-date! Learning how […]

The Value of Visuals for Earned Media Success

Our increasingly visual world is due in large part to social media. Communications are now 84 percent visual and people […]

Modern Communicator Video Series With Jay Baer: Measured

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Top 10 Best Practices for Multimedia Storytelling

As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, […]

Is Public Relations a Good Major in University?

With school back in session, university and college students are once again faced with the big life decision: what do […]

Modern Communicator Video Series With Jay Baer: Agile

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Three Ways to Prepare Your Brand for a Major PR Campaign

Launching a PR campaign (in any capacity) will always involve a great deal of planning, foresight, creativity, and of course, […]

The Do’s & Don’ts of Pitching Fashion Influencers

A fashion influencer’s life may appear to have many perks — invitations to the best fashion shows, #sponsored designer clothing, […]

Modern Communicator Video Series With Jay Baer: Evolved

We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]

Modern Communicator Video Series With Jay Baer: Targeted Comms

Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]

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