2018 Global Comms Report: Challenges & Trends
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Communications Best Practices
Nov 14, 2018
Making Your Content More Snackable for the Modern-Day Consumer
Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.
Nov 13, 2018
Use These Six Marketing Tactics to Improve Your Next Event
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
Nov 12, 2018
Six Tactics for Crafting Effective News Releases
Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.
Oct 31, 2018
Five Rules for Publishing High-Quality Press Releases
Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.
Oct 29, 2018
Five Brands That Have a Social Impact with Their PR Campaigns
Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.
Oct 26, 2018
The Top 5 Cision Canada Posts in October
Staying current on multimedia trends can be a challenge. Fortunately, this month there’s a post to get you up-to-date! Learning how […]
Oct 22, 2018
The Value of Visuals for Earned Media Success
Our increasingly visual world is due in large part to social media. Communications are now 84 percent visual and people […]
Oct 16, 2018
Modern Communicator Video Series With Jay Baer: Measured
Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]
Oct 15, 2018
Top 10 Best Practices for Multimedia Storytelling
As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, […]
Oct 11, 2018
Is Public Relations a Good Major in University?
With school back in session, university and college students are once again faced with the big life decision: what do […]
Oct 10, 2018
Modern Communicator Video Series With Jay Baer: Agile
Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]
Oct 9, 2018
Three Ways to Prepare Your Brand for a Major PR Campaign
Launching a PR campaign (in any capacity) will always involve a great deal of planning, foresight, creativity, and of course, […]
Oct 3, 2018
The Do’s & Don’ts of Pitching Fashion Influencers
A fashion influencer’s life may appear to have many perks — invitations to the best fashion shows, #sponsored designer clothing, […]
Oct 2, 2018
Modern Communicator Video Series With Jay Baer: Evolved
We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]
Oct 2, 2018
Modern Communicator Video Series With Jay Baer: Targeted Comms
Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]
