Implementing True Measurement: An Earned Media Management Strategy
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Communications Best Practices
Jan 29, 2019
Is a Thermostat Smarter Than Your PR Strategy?
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
Jan 28, 2019
Five Ways to Use In-House Video to Enhance the Impact of PR
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
Jan 22, 2019
How Integrated Measurement Can Revolutionize PR
With new emerging technologies there's never been a better time for PR measurement.
Jan 18, 2019
How PR and Marketing Can Combine Forces for Social Media Success
Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.
Jan 16, 2019
The Past, Present & Future of Artificial Intelligence in PR
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Jan 14, 2019
Three Profound Ways “Culture Fit” Impacts Your PR Efforts
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why
Jan 11, 2019
When is the Best Time to Send a Press Release?
What time of day is best when it comes to sending a press release? Read on to find out.
Jan 7, 2019
Kick Off 2019 With the Best Marketing Tools
With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.
Jan 3, 2019
Winning at PR: How Startups Can Create Data-Driven PR Strategies
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
Jan 2, 2019
Predictive PR: How Artificial Intelligence Changes Public Relations
Artificial intelligence (AI) has changed the way we do business, from physical labour to digital campaigns. Whether you view the […]
Dec 17, 2018
What ‘Above the Fold’ Means in 2018 & Beyond
Even if print is in decline, there are still a number of people who pick up a prime piece of […]
Dec 12, 2018
How Boutique PR Firms Can Take a Big League Approach to Client Success
Take a look at the changing dynamics of those working in small to mid-sized PR agencies.
Dec 11, 2018
Holiday-Themed Content You Can Reuse Through the Year
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
Dec 3, 2018
Mainstream Journalism and PR Efforts Today
When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.
Nov 28, 2018
Update Your PR Strategy With These Four Content Marketing Tactics
In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.
