The 2018 State of the Media Report
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Communications Best Practices
Apr 2, 2018
5 Ways to Refresh Your News Release Strategy
Check out these five ways to refresh the news release so that you can better achieve PR goals through distribution.
Mar 26, 2018
The 4-Step Plan to Build a Better Ambassador Program
Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best […]
Mar 19, 2018
How to Get Invited to a Conference as a Social Influencer
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
Mar 14, 2018
Six Tips for Marketers on St. Patrick’s Day
Whether you're targeting an actual Irish audience or just the Irish-at-heart, consider the following pointers to give your marketing campaign an authentic and accurate Gaelach touch.
Mar 12, 2018
How Privacy Conscious Brands Can Gain an Edge on the Competition
As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.
Mar 8, 2018
Who Runs the World? A Spotify Playlist for Women in PR
Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR […]
Mar 7, 2018
Five Reasons Why PR will be More Stressful in 2018
PR professionals will face some unique challenges in 2018 with added pressures to a career already deemed as high stress. Below are five reasons why 2018 may bring some more stressful times.
Mar 5, 2018
Ten Tips For Activating Employees on Social Media
Employees are a largely untapped resource for social media amplification. The problem with this point of view is that it is a simplification of a somewhat complicated dynamic.
Feb 26, 2018
Seven Types of Influencers That Impact Today’s Consumer
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Feb 19, 2018
How PR Pros are Facing the Facebook Newsfeed Changes Head-On
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.
Feb 14, 2018
Creating Remarkable PR Moments Through Authentic Influencer Relationships
In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Feb 13, 2018
How Can I Integrate Social into My Media Relations Campaigns?
Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.
Feb 6, 2018
Using Social Selling to Build Better Brand Messaging
Social selling is a special art that brings the community of social media to online brands to help build customer […]
Feb 5, 2018
Three Ways to Update and Upgrade Your Media List
Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Jan 25, 2018
#CisionChat: What Marketing Tactics Should We Leave in 2017?
For our first #CisionChat of 2018, we wanted to try something different.
