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Communications Best Practices
Oct 9, 2018
Three Ways to Prepare Your Brand for a Major PR Campaign
Launching a PR campaign (in any capacity) will always involve a great deal of planning, foresight, creativity, and of course, […]
Oct 3, 2018
The Do’s & Don’ts of Pitching Fashion Influencers
A fashion influencer’s life may appear to have many perks — invitations to the best fashion shows, #sponsored designer clothing, […]
Oct 2, 2018
Modern Communicator Video Series With Jay Baer: Evolved
We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]
Oct 2, 2018
Modern Communicator Video Series With Jay Baer: Targeted Comms
Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]
Oct 1, 2018
Crush Conference And Events Season By Maximizing Earned Media Coverage
Approximately 4,000 people gathered for the three-day Content Marketing World conference in Cleveland last month. More than 5,000 are expected […]
Sep 18, 2018
Introducing The Modern Communicator Video Series With Jay Baer
Many years ago, in the early days of enterprise business, there was a focus on communications. Communications executives had a […]
Sep 12, 2018
Three Ways to Get the Masses to Take Your PR Content Seriously
The “masses” are a fascinating bunch. We live in a time when humans are exposed to an overwhelming barrage of […]
Sep 5, 2018
What PR Pros Need to Know About Fake News
The state of the media these days has put all of us, from consumers to brands to journalists, on edge. […]
Aug 31, 2018
The Top 5 Cision Canada Posts in August
via GIPHY Earned Media continued to be a hot topic on the Cision blog this month. Not only did we […]
Aug 28, 2018
The Press Release: Dead or Vital for Comms?
Think you know what modern journalists want? Take our fast four-question quiz to discover if you can identify the truths and myths about targeting […]
Aug 27, 2018
The Best Way For PR Pros To Avoid AI Disruption
After some of the nightmarish headlines that have made the news over the past several years, most PR professionals would […]
Aug 24, 2018
Four Lessons Marketers Can Learn From Nelson Mandela
When Nelson Mandela passed away in 2013, he left behind a legacy of wisdom and positive change around the world. […]
Aug 21, 2018
Are you a Modern Communicator?
What does it mean to be a modern communicator these days? Take our fun 3-minute quiz and discover whether you’re […]
Aug 14, 2018
How Well Do You Know Journalists Today?
Cision’s Global State of the Media Report surveyed journalists and influencers from across seven countries on their perception of the […]
Aug 13, 2018
Should All Copywriting Be Like Hemingway?
It’s become common to hear the writing advice, “You need to write more like Ernest Hemingway!” Basically, this means you […]
