Implementing True Measurement: An Earned Media Management Strategy
LEARN MORE
Communications Best Practices
Mar 21, 2019
How to Engage New Media Relationships to Get Them to Cover You
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Feb 19, 2019
Six Ways to Grow Your PR Career
As you set New Year’s resolutions, did it become evident that furthering your public relations career was one of the […]
Feb 19, 2019
Which is Better — Solo PR Pros or Large Agencies?
Which is better — a solo PR professional or a large agency? A journalist or a PR professional? Marketing or […]
Feb 15, 2019
Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]
Today we welcome a new age in modern communications — an age where PR pros buck the status quo and […]
Feb 11, 2019
How Earned Media Management Counters Deceptive Ad Practices
Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Feb 6, 2019
Jay Baer: Redefining the Role of PR and Measurement
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
Jan 30, 2019
Jay Baer: Introducing Earned Media Management
Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.
Jan 29, 2019
Is a Thermostat Smarter Than Your PR Strategy?
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
Jan 28, 2019
Five Ways to Use In-House Video to Enhance the Impact of PR
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
Jan 22, 2019
How Integrated Measurement Can Revolutionize PR
With new emerging technologies there's never been a better time for PR measurement.
Jan 18, 2019
How PR and Marketing Can Combine Forces for Social Media Success
Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.
Jan 16, 2019
The Past, Present & Future of Artificial Intelligence in PR
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Jan 14, 2019
Three Profound Ways “Culture Fit” Impacts Your PR Efforts
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why
Jan 11, 2019
When is the Best Time to Send a Press Release?
What time of day is best when it comes to sending a press release? Read on to find out.
Jan 7, 2019
Kick Off 2019 With the Best Marketing Tools
With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.
