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Communications Best Practices
Jan 4, 2018
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.
Dec 28, 2017
Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse […]
Dec 20, 2017
It seems like creating digital content for organizations like Indigo and Roots Canada would be relatively easy tasks since their […]
Dec 19, 2017
According to research from Content Marketing Institute, 65 per cent of businesses using content marketing have experienced an increase in […]
Dec 18, 2017
With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to […]
Dec 14, 2017
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
Dec 11, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company.
Dec 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign […]
Dec 5, 2017
Ah, the “boring news release” — we’ve all read them, and most of us are guilty of writing one. I […]
Dec 4, 2017
Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.
Nov 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.
Nov 29, 2017
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a news release, the company boilerplate is nothing to dismiss.
Nov 16, 2017
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the […]
Nov 15, 2017
SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.