Communications Best Practices

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Six Ways to Grow Your PR Career

As you set New Year’s resolutions, did it become evident that furthering your public relations career was one of the […]

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? A journalist or a PR professional? Marketing or […]

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Today we welcome a new age in modern communications — an age where PR pros buck the status quo and […]

How Earned Media Management Counters Deceptive Ad Practices

Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.  

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR Strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Five Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

How Integrated Measurement Can Revolutionize PR

With new emerging technologies there's never been a better time for PR measurement.

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

Three Profound Ways “Culture Fit” Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

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