Communications Best Practices

Three Ways to Prepare Your Brand for a Major PR Campaign

Launching a PR campaign (in any capacity) will always involve a great deal of planning, foresight, creativity, and of course, […]

The Do’s & Don’ts of Pitching Fashion Influencers

A fashion influencer’s life may appear to have many perks — invitations to the best fashion shows, #sponsored designer clothing, […]

Modern Communicator Video Series With Jay Baer: Evolved

We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]

Modern Communicator Video Series With Jay Baer: Targeted Comms

Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]

Crush Conference And Events Season By Maximizing Earned Media Coverage

Approximately 4,000 people gathered for the three-day Content Marketing World conference in Cleveland last month. More than 5,000 are expected […]

Introducing The Modern Communicator Video Series With Jay Baer

Many years ago, in the early days of enterprise business, there was a focus on communications. Communications executives had a […]

Three Ways to Get the Masses to Take Your PR Content Seriously

The “masses” are a fascinating bunch. We live in a time when humans are exposed to an overwhelming barrage of […]

What PR Pros Need to Know About Fake News

The state of the media these days has put all of us, from consumers to brands to journalists, on edge. […]

The Top 5 Cision Canada Posts in August

via GIPHY Earned Media continued to be a hot topic on the Cision blog this month. Not only did we […]

The Press Release: Dead or Vital for Comms?

Think you know what modern journalists want? Take our fast four-question quiz to discover if you can identify the truths and myths about targeting […]

The Best Way For PR Pros To Avoid AI Disruption

After some of the nightmarish headlines that have made the news over the past several years, most PR professionals would […]

Four Lessons Marketers Can Learn From Nelson Mandela

When Nelson Mandela passed away in 2013, he left behind a legacy of wisdom and positive change around the world. […]

Are you a Modern Communicator?

What does it mean to be a modern communicator these days? Take our fun 3-minute quiz and discover whether you’re […]

How Well Do You Know Journalists Today?

Cision’s Global State of the Media Report surveyed journalists and influencers from across seven countries on their perception of the […]

Should All Copywriting Be Like Hemingway?

It’s become common to hear the writing advice, “You need to write more like Ernest Hemingway!” Basically, this means you […]

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