Communications Best Practices

5 Ways to Refresh Your News Release Strategy

Check out these five ways to refresh the news release so that you can better achieve PR goals through distribution.

The 4-Step Plan to Build a Better Ambassador Program

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best […]

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

Six Tips for Marketers on St. Patrick’s Day

Whether you're targeting an actual Irish audience or just the Irish-at-heart, consider the following pointers to give your marketing campaign an authentic and accurate Gaelach touch.

How Privacy Conscious Brands Can Gain an Edge on the Competition

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR […]

Five Reasons Why PR will be More Stressful in 2018

PR professionals will face some unique challenges in 2018 with added pressures to a career already deemed as high stress. Below are five reasons why 2018 may bring some more stressful times.

Ten Tips For Activating Employees on Social Media

Employees are a largely untapped resource for social media amplification. The problem with this point of view is that it is a simplification of a somewhat complicated dynamic.

Seven Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

Creating Remarkable PR Moments Through Authentic Influencer Relationships

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

How Can I Integrate Social into My Media Relations Campaigns?

Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.

Using Social Selling to Build Better Brand Messaging

Social selling is a special art that brings the community of social media to online brands to help build customer […]

Three Ways to Update and Upgrade Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

#CisionChat: What Marketing Tactics Should We Leave in 2017?

For our first #CisionChat of 2018, we wanted to try something different.

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