The 2018 State of the Media Report
Download Now
Communications Best Practices
Jun 5, 2018
Your Press Release is Your Story
Editor’s Note: This post from 5/24/17 was updated on 6/5/18. In her collection Mystery and Manner, essayist and short story writer […]
Jun 4, 2018
Three Press Release Templates to Power PR & Content Marketing
Although the press release is a tried-and-true tactic for brand communications, there’s much more to writing and distributing one than meets the eye.
Jun 1, 2018
Four Ways to Get Your PR Content Noticed
In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an […]
May 30, 2018
PR Pros Key Takeaways from Cision’s 2018 State of the Media Report
You can still pick up a phone and call a journalist, or send a direct message on social platforms like Twitter, […]
May 29, 2018
Five Ways to Improve your Brand’s Visual Content on Instagram
As Instagram becomes one of the largest and fastest growing social media platforms, it's essential as a marketing tool for businesses.
May 25, 2018
The Nine Qualities of a Great PR Pro
Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few […]
May 23, 2018
What Journalists Look for in a Good Press Release
To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.
May 22, 2018
Beyond Your Brand’s Media Coverage: What You Need to Monitor
As all PR pros know, monitoring media coverage is important. When we think of traditional media monitoring, we often think […]
May 15, 2018
Research Shows Journalists Want More Multimedia from PR Pros
With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.
May 14, 2018
Why PR and Marketing Must Give Audiences New Kinds of Content
People are consuming content in various ways these days. It’s time to give people what they want where they want it.
May 9, 2018
How Purpose-Driven Businesses Attract Consumers
Interest in socially conscious business has been on the rise over the past decade and is now even more significant […]
May 8, 2018
Media Monitoring Importance in The Wake of #MeToo And #TimesUp
If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely […]
May 7, 2018
Why Influencer Marketing is Crucial to Event Promotion
Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family […]
May 3, 2018
Brands Must Do Their Part to Protect Freedom of the Press
Sixty-nine per cent of Canadian journalists and influencers think the public has lost trust in them, according to the recently […]
May 2, 2018
Struggling With Content Personalization? Play Cards Against Humanity
It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content […]
