May 18, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Back in June […]
Apr 6, 2017
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or […]
Mar 29, 2017
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Mar 21, 2017
Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public
Mar 10, 2017
AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.
Feb 10, 2017
This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?
Feb 8, 2017
Media clippings and impressions along won't paint the full picture of a PR campaign's ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.
Dec 14, 2016
December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.
Dec 9, 2016
In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.
Dec 1, 2016
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.
Dec 1, 2016
The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.
Nov 30, 2016
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]
Nov 2, 2016
Although Toronto didn't advance to the World Series, there's still a lot of valuable data for brands to glean from fans across the MLB. Cision's latest white paper, Major League Insights into Baseball's Social Media Fans, dives deep into the demographics and psychographics of your social media audience.
Oct 27, 2016
To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy
Oct 24, 2016
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.