Cision Strategy

The Future of PR Measurement With Kevin Akeroyd (Video)

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision.  via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]

The Importance of Executive Brand Situational Awareness

When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Six Pitch Tips for Getting into Holiday Gift Guides

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

INFOGRAPHIC: Cision Celebrates 150 Years

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Building the Best Lead Generation Form

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

PR Success Should Be Measured by Outcomes

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has […]

Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these […]

Creating Awesome Instagram Posts on Your Desktop

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Tips for Distributing Public Service Announcements

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Six Simple Steps for Creating Viral Content

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that people will want to share? How do you make something readers will want to put on their timelines?

Cision Reveals New Brand

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Best Practices for Communicating Your Rebrand

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

Understanding Influencers and the Benefits of Borrowed Trust

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Best Practices for Listening to Competitors

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

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