Cision Strategy

As Cision celebrates 150 years of heritage, we took a look at where we came from, which goes far beyond […]

Annemaria Nicholson - July 17, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Cision Contributor - July 6, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has […]

James Rubec - July 4, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these […]

Kevin Akeroyd - June 30, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Jim Dougherty - June 26, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 23, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Cision Contributor - June 21, 2017

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Nick Bell - June 20, 2017

Last month, we profiled some of Canada’s most popular female parenting bloggers. This month, and ahead of Father’s Day, we […]

Cision Media Research - June 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

Nick Bell - June 16, 2017

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Cision Contributor - June 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Cision Contributor - June 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Are you listening—REALLY listening—to […]

Cision Contributor - May 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Back in June […]

Cision Contributor - May 18, 2017

Spring has sprung and Canadians are anxiously planning their summer vacations. Whether it’s to indulge in our inner wanderlust, or […]

Cision Media Research - April 12, 2017
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