Cision Strategy

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

Amy-Louise Tracey - December 14, 2016

In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.

Amy-Louise Tracey - December 9, 2016

Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.

James Rubec - December 1, 2016

The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.

Amy-Louise Tracey - December 1, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016

Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.

Melissa Meyer - November 2, 2016

To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy

Melissa Meyer - October 27, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Melissa Meyer - October 24, 2016

Once you get beyond the idea that you actually own the rights to your content, lots of opportunities open up. Learn why memes matter to brands and marketers today.

James Rubec - August 10, 2016

Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.

James Rubec - August 8, 2016

Summer’s here for all intents and purposes and with that comes selfies, sunsets, cocktails and canoes. For Lisa LaVecchia, vice president and CMO of the Ontario Tourism Marketing Partnership Corporation (OTMPC), those photo opportunities represent a powerful marketing and branding tool via social media for Canada’s fourth largest province.

James Rubec - June 17, 2016

Communication professionals have more on their plate than ever before – we’re creating rich-content, pitching journalists, and reporting back on the success of our work. Doing all of that without the right tools for the job can make our work lives unbearable.

James Rubec - May 12, 2016

In early March, Canada’s largest grocery store chain Loblaws pulled French’s Ketchup from its shelves eliciting a social media uproar […]

James Rubec - March 29, 2016

Is work killing you? Avoid these three habits and get more out of work and life. Find balance and be happy!

James Rubec - March 16, 2016

Marijuana in Canada is moving from the black market to big business and both new and existing organizations are looking to capitalize on the new industry. Find out how three industries are positioning themselves for the future.

James Rubec - March 4, 2016
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