Cision Strategy

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Back in June […]

Cision Contributor - May 18, 2017

Spring has sprung and Canadians are anxiously planning their summer vacations. Whether it’s to indulge in our inner wanderlust, or […]

Cision Media Research - April 12, 2017

  Your phone, its apps and your favorite brands are listening to you right now, whether you know it or […]

James Rubec - April 6, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Cision Contributor - March 29, 2017

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.

Melissa Meyer - March 10, 2017

This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?

Melissa Meyer - February 10, 2017

Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Melissa Meyer - February 8, 2017

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

Amy-Louise Tracey - December 14, 2016

In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.

Amy-Louise Tracey - December 9, 2016

Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.

James Rubec - December 1, 2016

The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.

Amy-Louise Tracey - December 1, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016

Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.

Melissa Meyer - November 2, 2016

To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy

Melissa Meyer - October 27, 2016
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