You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?
Last month, we profiled some of Canada’s most popular female parenting bloggers. This month, and ahead of Father’s Day, we […]
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […]
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or […]
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public
AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.
This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?
Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.