Cision Strategy

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

Tony Hardman - September 12, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]

Tony Hardman - August 31, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

Kevin Akeroyd - August 22, 2017

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Tony Hardman - August 16, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]

Christina Daves - August 15, 2017

As Q3 rolls on, we present some of Canada’s top business and personal finance influencers.   Jessica Moorhouse – @Jessi_Moorhouse Jessica […]

Cision Media Research - August 11, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which […]

Jeff Vanderby - August 9, 2017

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

Tony Hardman - August 8, 2017

The party never stops at Cision.  via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]

Nick Bell - August 3, 2017

When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Nick Bell - July 27, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Cision Contributor - July 26, 2017

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Annemaria Nicholson - July 17, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Cision Contributor - July 6, 2017
1 2
Copyright © 2017 Cision Canada Inc.