Cision Strategy

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. This week, we talked all things social media.

Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Let the Cision® Communications Cloud® Work for You

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

How to Build a Brand Keyword Library

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Jay Baer Asks: Is Fake News a Real Thing?

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

How Multimedia Enhances Your PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

How Successful Journalists Use Social Media

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Jay Baer Asks: Are Social Media And Journalism Linked?

Recently, Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists […]

How Journalists Say PR Can Fight Fake News

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

What is the Value of Earned Media?

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

Getting to Know Cision® Communications Cloud® —with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

How Earned Media Impacts Consumer Trust and Lead Generation

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Why Social Sharing is an Important Step in the Pitching Process

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]

What PR Pros Need to Know About UTM Codes

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which […]

1 2 3 4 5