This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?
Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.
In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.
The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]
Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.
To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.
Summer’s here for all intents and purposes and with that comes selfies, sunsets, cocktails and canoes. For Lisa LaVecchia, vice president and CMO of the Ontario Tourism Marketing Partnership Corporation (OTMPC), those photo opportunities represent a powerful marketing and branding tool via social media for Canada’s fourth largest province.
Communication professionals have more on their plate than ever before – we’re creating rich-content, pitching journalists, and reporting back on the success of our work. Doing all of that without the right tools for the job can make our work lives unbearable.
In early March, Canada’s largest grocery store chain Loblaws pulled French’s Ketchup from its shelves eliciting a social media uproar […]