Cision Strategy

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

Lee Ribeiro - November 21, 2017

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

Cision Staff - November 15, 2017

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. This week, we talked all things social media.

Bruce Kennedy - November 14, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Tony Hardman - November 13, 2017

Last month Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on […]

Tony Hardman - November 3, 2017

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Tony Hardman - October 27, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

Jason Edelboim - October 25, 2017

Get to know our new online customer community, Cision City!

Laurie Smith - October 24, 2017

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Annemaria Nicholson - October 19, 2017

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

Tony Hardman - October 13, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

Seth Gilpin - October 12, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Annemaria Nicholson - October 12, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Tony Hardman - October 11, 2017

Recently, Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists […]

Tony Hardman - October 6, 2017

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Nick Bell - October 5, 2017
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