Aug 16, 2017
Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]
Aug 15, 2017
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]
Aug 14, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]
Aug 8, 2017
Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]
Aug 2, 2017
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
Jul 31, 2017
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]
Jul 28, 2017
One of the biggest challenges for social media marketers is ensuring that you’re actually reaching your desired audience. The ability […]
Jul 26, 2017
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 24, 2017
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The […]
Jul 12, 2017
After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]
Jul 6, 2017
Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/ Blogging can (and should) do more than just update readers on […]
Jul 5, 2017
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
Jun 29, 2017
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]
Jun 26, 2017
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.
Jun 23, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.