Best Practices

B2B: The Fallacy of Twitter Followers

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. Ask any communications professional with experience in business-to-business (B2B) social media and he or […]

Strategy vs. Tactics

By Julie Geller, @juliegeller There’s an ongoing debate between social media practitioners and clients about the proposal process: When’s the […]

Opinion: You lost me at Google+

By Julie Geller, @juliegeller Okay, so you wake up in the morning and log on to your RSS reader. You promote some content on […]

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