Best Practices

Top Tips for Successful Branded Utility

By David Bertling, Digital Marketing Services Manager, Strategic Ampersand, Inc. It’s a crowded world out there with marketers competing fiercely for […]

Building an Editorial Team: Part 2

You’ve already put together a strong editorial team. Now, it’s time to establish a content “voice” for the social space. […]

Tips for Interns

By Sadie Chapple, Client Coordinator, Enterprise Canada In my last blog, I listed some tips for recent grads on how to […]

Why listening is the key to social media success

StrategicAmpsersand Inc. It’s true. Listening is the most important part of your social strategy. Listening is even more important than […]

Why Professional Monitoring Works

Some business managers assume that a financial analysis alone tells the whole story of a brand’s performance. Not so. Over […]

Landing your First Job: Tips for PR Grads

 May marks my one-and-a-half year anniversary with Enterprise Canada; and while it has been a whirlwind learning experience, it seems […]

Notable RSS readers

By Dena Jackson, @denajackson RSS feeds are a great way to keep PR practitioners up to date on the latest news.  […]

The Walled Garden and the Metrics Conundrum

By Julie Geller, @juliegeller “How many times is my brand mentioned across the social landscape?”  “Why can’t I find all […]

Stop Getting “Pitch Slapped”

By Alyssa Sy de Jesus, PR Coordinator, Magnolia Communications Rejection is a natural part of the PR process, especially when it comes […]

PR Tips for Experiential Marketing

By Naz Araghian, Group Account Manager, energiPR Many factors are at play in the successful execution of an experiential marketing campaign. […]

15 Ways to Beat Blogger Fatigue

I rang in the New Year bright-eyed, bushy-tailed and blog-minded—if not totally full of hors d’oeuvres. I was determined that this […]

Building a Social Media Editorial Team

Content creation and content curation have become core functions of every marketing and communications department. In our whitepaper, you will gain […]

Which social platforms are right for your brand?

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. In my first blog I discussed the fallacy of followers – the focus on the […]

Browser Extensions for PR Pros

We know time is of the essence and these browser extensions can help you take back some extra minutes and […]

10 Stress-Free Ways To Plan Your Vacation in 2014

By Dena Jackson, @denajackson and Mira Blumenthal, @mirablu Planning to escape the cold and spend some time in a different city […]

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