Best Practices

White Paper: A Guide to Engaging Bloggers

Erica Ehm, Founder and Publisher of YummyMummyClub.ca has plenty of experience working with brands. She started YMC 8 years ago […]

A Road Map for Working with Influencers

As the brains behind one of the Web’s premier resources for independent travelers, I’ve had the opportunity to work with dozens […]

Network like a Pro This Year

When we’re introducing ourselves and our expertise, we have to remember that people really don’t care about us. What they […]

Spreadsheets Are Killing Your Relationships with the Media

Spreadsheets are just like anything else. No matter how awesome something is – whether it’s chocolate or Benedict Cumberbatch – […]

10 Things Confident Public Speakers Do

Have a speaking engagement in 2015? Download this tip sheet and give you 2015 presentations a boost. Get valuable pointers […]

Bloggers to Engage with Over the Holidays

Need more coverage for your holiday campaign? We’ve put together a list of active Canadian influencers that can help to […]

Managing a Retail Client? Get Continuous Media Coverage Into the New Year

If you’re managing a retail client this holiday season, we bet you’re thinking about media coverage. Engage with this list […]

#BestPractices: 3 Hashtag Dos and Don’ts for Your Brand

The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a […]

Ask the Right Questions, Get the Right PR Solution

Determining which PR software to buy isn’t as simple as it seems. This checklist will help you ask the right […]

PR Life: How to Dress Like a Publicist

This post was originally published on July 4th 2014 on Rock-It Promotion’s blog, On the Fourth Floor There is never a […]

Inside the Newsroom: AM Edition [Infographic]

Get your story on the desks of these early morning radio and television media contacts. This select list will give […]

How to Drive Sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe years. […]

Five Tips: Prepare Your brand for New Twitter Profiles

By Jennifer Rideout @JenniferKR This week, Twitter rolled out new profiles for all users. A hybrid of Facebook and Pinterest, the […]

Extreme Makeover: PR Writing Edition

By Cathy Cowan @cowanandcompany We live in a 140 character, 30 second news bite world and PR professionals need to […]

Selling to Millennials Requires a Solid Mix of Traditional and Social Media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices imprinted on their […]

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