The marketing campaigns for Valentine’s Day have been wooing us since January 1st.  If you’ve been too deep into world politics lately to take much notice of hearts and flowers, there’s always next year.

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.


What’s not to love about data?

Data-driven marketing is the smartest form of marketing. Data is also an excellent source of newsworthy content.

When asked Canadians about the role of vehicles in modern-day dating, they summarized their results with a heart-warming infographic, perfect for social sharing.


The news release reveals findings from the data, playfully connecting Valentine’s Day with used car sales, complete with input from a notable sexologist. looked at Canadian shoppers’ gift-giving habits across a broad spectrum of holidays including birthdays, anniversaries, weddings, Mother’s Day, Father’s Day — and Valentine’s Day. The news release shares the results of a multifaceted survey that Ebates Canada can draw content from all year long.

This Valentine’s day, job website wants Canadians to find their soulmate and their dream job, too.  They conducted a survey to find test the health of Canadian’s relationships with their workplaces and found some very positive results.  “It’s inspiring to learn that many Canadians believe their dream job is within reach,” says Sheryl Boswell, Director of Marketing, Monster Canada. “We should all live by the mantra: ‘Love what you do and do what you love.’ And if you aren’t currently doing what you love, know that you can always find better.”


Put some heart, soul and humour into it

Marketing should be fun, right?

Doritos re-launched a popular campaign, encouraging people to give a better, bolder gift of Doritos Ketchup Roses:


Limited quantities sold out quickly, so the company responded with a video DIY guide for crafty gift-givers along with a printable coupon.

This campaign has received enormous attention from outlets such as Adweek, The Huffington Post, New York Daily News, and MTL Blog.


White Castle, an American fast-food hamburger chain, offered customers the opportunity to make reservations a month in advance for Valentine’s Day. Expecting over 25,000 diners on the big day, White Castle is offering a fun alternative to the fancy dinner-date experience.


Craft a good “love” angle

Valentine’s Day celebrates love. Love is fortunately a very broad and subjective subject, so no brand can possibly be left out.

For example, RSA Canada, an insurance group, is urging Canadians to show their personal possessions “some love” this Valentine’s Day by making sure their insurance policies are up-to-date. The company issued a news release sharing best practices for protecting your jewelry just in time!

In a bid to protect against broken hearts, the Competition Bureau used Valentine’s Day to remind lovers not to fall for fictitious online profiles. They issued a Consumer Alert called Know the Price of Love, and shared a handy guide entitled “Little Black Book of Scams”.


What Valentine’s Day campaigns have you enjoyed this year? Tell us in the comments below, or tweet us @Cision_Canada.

About Melissa Meyer

Melissa Meyer is Cision’s Manager of Community and oversees Cision’s online customer community, Cision City. She has over 5 years’ experience in PR, writing, community and social media management. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

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