Earned Media Management: The Evolution of PR and Comms Learn how
/in , , , /by

Erica Ehm, Founder and Publisher of YummyMummyClub.ca has plenty of experience working with brands. She started YMC 8 years ago and has worked with brands and agencies to conceptualize, create and amplify branded content via the YMC network. In this white paper, read about Erica’s trade secrets for relationship building, as well as her rationale for why PR pros need to pay-to-play when engaging influencers.

This white paper covers:

  • How to know if your brand can benefit from working with influencers
  • The qualifying factors for knowing if an influencer is right for your brand/program
  • Letters of agreement and other logistics
  • How to manage expectations on both sides
  • Disclosure and sponsored content

Download Now!

 

Click to enlarge

Pay_to_Play_preview

Tags: , , , ,

About Mira Blumenthal

Mira is a Marketing Associate at Cision Canada where she creates, curates and collects content. Mira is a self-proclaimed literature, art history, and social media nerd who loves coffee, oxford commas, beautiful design, and all things floral.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    Here you can find out about media moves, top lists and content for journalists.
Read previous post:
A Road Map for Working with Influencers

As the brains behind one of the Web’s premier resources for independent travelers, I’ve had the opportunity to work with dozens...

Close