Erica Ehm, Founder and Publisher of YummyMummyClub.ca has plenty of experience working with brands. She started YMC 8 years ago and has worked with brands and agencies to conceptualize, create and amplify branded content via the YMC network. In this white paper, read about Erica’s trade secrets for relationship building, as well as her rationale for why PR pros need to pay-to-play when engaging influencers.
This white paper covers:
- How to know if your brand can benefit from working with influencers
- The qualifying factors for knowing if an influencer is right for your brand/program
- Letters of agreement and other logistics
- How to manage expectations on both sides
- Disclosure and sponsored content
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