Live Streaming Best Practices

Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. So how can your brand get started?blog-PR-Aug

Once you understand the tools, you can decide which app is right for your brand’s needs. Meerkat and Periscope offer different features, but both allow you to showcase your brand in a new and unique way.

Our new “Video Streaming Best Practices for PR” white paper offers information on how to use live video, including:

  • Strategies for promoting and preparing your live stream
  • How to create effective and engaging content
  • Tips for the measurement and analysis of your message

Start with these tips for the best ways to engage your audience using streaming video:

1. Plan What to Say

Just because the video is live doesn’t mean your content should be too. Create an outline and decide on key points to deliver. Prepare for the live stream just as you would for a press conference. Decide on the time and setting of your video too. Where you shoot your video is just as important as what you say. Choose the best location to serve your message.

2. Hook Your Audience

According to a 2015 Microsoft study, attentions spans last just eight seconds, which means you have limited time to draw in your audience. The opening seconds of your video are crucial, so use a strong hook at the beginning to capture attention.

3. Keep Titles Simple

The title of your video should be short and to the point. Be clear on what you’ll be talking about, but keep it concise and direct to capture attention. You’ll want to stick to 140 characters, since Periscope allows you to share a link to the video via Twitter. Your title should showcase the selling point of your video, such as whether it’s an exclusive experience for viewers or educational.

4. Prepare for Real-time Response

Meerkat and Periscope allow you to engage with your audience in real-time. This is a great way to interact with the people watching and get them involved in the content of your video. Be prepared to go off script though, and be wary of awkward questions. Know ahead of time how you will handle a possible crisis and what communication tactics to implement if needed.

Want to learn more best practices for using video streaming to promote your brand? Check out the free white paper today!



Copyright © 2017 Cision Canada Inc.
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