2016 was a monumental year for news and the journalists and influencers who covered it. While most consumer trust reports suggest that people trust earned media more than paid and owned, journalists perceive that they’re struggling to maintain public trust, Cision’s 2017 State of the Media report revealed that 83% of Canadian journalists believe that media are less trusted by the public than they were three years ago.

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

To read the full report, click here.

About Melissa Meyer

Melissa Meyer is a Coordinator of Customer Marketing at Cision, where she helps clients shine by sharing their communications success stories. You'll find her talking about all things PR, pop culture and basketball on Twitter @_MelissaMeyer.

Copyright © 2017 Cision Canada Inc.
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