You’ve already put together a strong editorial team. Now, it’s time to establish a content “voice” for the social space.
The conclusion of our informative whitepaper, “Building a Social Media Editorial Team
Part 2: Setting the Tone,” will help you create a successful brand identity in the social realm.
Part 2 of the whitepaper outlines how to:
- Establish guidelines for content and engagement
- Define your editorial mix
- Choose the best calendar tool for your editorial plan
- Find the voice that will inspire your community