Building an Editorial Team: Part 2

You’ve already put together a strong editorial team. Now, it’s time to establish a content “voice” for the social space.

The conclusion of our informative whitepaper, “Building a Social Media Editorial Team
Part 2: Setting the Tone,” will help you create a successful brand identity in the social realm.

Part 2 of the whitepaper outlines how to:

  • Establish guidelines for content and engagement
  • Define your editorial mix
  • Choose the best calendar tool for your editorial plan
  • Find the voice that will inspire your community

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