Influencer marketing is growing in popularity as a tactic. To keep-up with the pace, public relations educators are weaving best practices into their programs. On Tuesday, November 19, Centennial College’s public relations program held its 8th annual Talk Is Cheap Conference, a four hour seminar focused around influencer marketing and public relations best pracitces which is organized by the program’s students.

This year I was invited to moderate a panel on to share with students how brands and influencers can work together to drive return-on-investment while running great campaigns. Check out the video!

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About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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