Influencer marketing is growing in popularity as a tactic. To keep-up with the pace, public relations educators are weaving best practices into their programs. On Tuesday, November 19, Centennial College’s public relations program held its 8th annual Talk Is Cheap Conference, a four hour seminar focused around influencer marketing and public relations best pracitces which is organized by the program’s students.
This year I was invited to moderate a panel on to share with students how brands and influencers can work together to drive return-on-investment while running great campaigns. Check out the video!