Contributors

About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn: www.linkedin.com/in/anthonyhardman

How are Successful PR Pros Measuring Their Efforts?

Earned media and PR are essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t […]

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

Modern Communicator Video Series With Jay Baer: Measured

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Modern Communicator Video Series With Jay Baer: Agile

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Modern Communicator Video Series With Jay Baer: Evolved

We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]

Modern Communicator Video Series With Jay Baer: Targeted Comms

Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]

Introducing The Modern Communicator Video Series With Jay Baer

Many years ago, in the early days of enterprise business, there was a focus on communications. Communications executives had a […]

The Nine Qualities of a Great PR Pro

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few […]

Six Tips to Managing Influencer Relationships Featuring Jay Baer

There’s no better way to amplify your brand than through a trusted third party endorsement. Audiences view earned media as the […]

How to Pitch an Influencer With Jay Baer

Influencer marketing is an easy way to amplify your brand, right? Possibly. But, getting the attention of an influencer isn’t […]

How to Write Content that Sparks a Conversation

Writing content takes a lot of time and effort. When you devote resources to writing, publishing and distributing content, it […]

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Creating awareness for a brand has always been a challenge. Today, it’s even harder because tons of content is published […]

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

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