Tony Hardman

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Tony Hardman - November 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Tony Hardman - November 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Tony Hardman - November 13, 2017

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

Tony Hardman - November 8, 2017

Last month Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on […]

Tony Hardman - November 3, 2017

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Tony Hardman - November 1, 2017

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Tony Hardman - October 27, 2017

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

Tony Hardman - October 13, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Tony Hardman - October 11, 2017

Recently, Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists […]

Tony Hardman - October 6, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

Tony Hardman - September 12, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]

Tony Hardman - August 31, 2017

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Tony Hardman - August 16, 2017

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

Tony Hardman - August 8, 2017
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