Contributors

About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn: www.linkedin.com/in/anthonyhardman

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Last month Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on […]

Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Jay Baer Asks: Is Fake News a Real Thing?

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

The Opportunity for Communicators: Insights on Social Journalism

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Jay Baer Asks: Are Social Media And Journalism Linked?

Recently, Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists […]

What is the Value of Earned Media?

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

Getting to Know Cision® Communications Cloud® —with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]

How Earned Media Impacts Consumer Trust and Lead Generation

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

The Future of PR Measurement With Kevin Akeroyd (Video)

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

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