Contributors

About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn: www.linkedin.com/in/anthonyhardman

Modern Communicator Video Series With Jay Baer: Measured

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Modern Communicator Video Series With Jay Baer: Agile

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Modern Communicator Video Series With Jay Baer: Evolved

We all know that PR is much more than media relations, but earning coverage still matters. Unfortunately, with diminishing newsrooms […]

Modern Communicator Video Series With Jay Baer: Targeted Comms

Is all press good press? Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator […]

Introducing The Modern Communicator Video Series With Jay Baer

Many years ago, in the early days of enterprise business, there was a focus on communications. Communications executives had a […]

The Nine Qualities of a Great PR Pro

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few […]

Six Tips to Managing Influencer Relationships Featuring Jay Baer

There’s no better way to amplify your brand than through a trusted third party endorsement. Audiences view earned media as the […]

How to Pitch an Influencer With Jay Baer

Influencer marketing is an easy way to amplify your brand, right? Possibly. But, getting the attention of an influencer isn’t […]

How to Write Content that Sparks a Conversation

Writing content takes a lot of time and effort. When you devote resources to writing, publishing and distributing content, it […]

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Creating awareness for a brand has always been a challenge. Today, it’s even harder because tons of content is published […]

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Last month Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on […]

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