Contributors

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Five Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

Is Public Relations a Good Major in University?

With school back in session, university and college students are once again faced with the big life decision: what do […]

What PR Pros Need to Know About Fake News

The state of the media these days has put all of us, from consumers to brands to journalists, on edge. […]

Media Monitoring Importance in The Wake of #MeToo And #TimesUp

If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely […]

12 Months of Content Marketing For 2018

Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

What’s On Your Earned Media Measurement Strategy Checklist?

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Why We Need a New Method for Measuring Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

The Difference Between Paid & Earned Influencer Relationships

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Building Trust With Authentic Content

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Does Your Company Need a Ghostwriter?

Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution! Read on to learn more about when it's right to hire a ghostwriter.

Should Content Marketers Still Use ebooks?

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Three Common Misconceptions About News Release Analytics

How to understand and make your news release analytics work for you.

Attracting and Acquiring Top Guest Bloggers

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?