As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
How to understand and make your news release analytics work for you.