Susan Guillory

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Susan Guillory - November 14, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Susan Guillory - October 30, 2017

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Susan Guillory - August 2, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Susan Guillory - July 5, 2017

Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution! Read on to learn more about when it’s right to hire a ghostwriter.

Susan Guillory - June 28, 2017

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Susan Guillory - May 17, 2017

How to understand and make your news release analytics work for you.

Susan Guillory - May 15, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Guillory - May 9, 2017
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