Contributors

About Shane Schick

Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. When he’s not editing The Citizen, Shane is also running B2B News Network, which is read by CMOs, CIOs and sales execs. Connect with Shane in Cision City with questions, feedback and story ideas!

Crush Conference And Events Season By Maximizing Earned Media Coverage

Approximately 4,000 people gathered for the three-day Content Marketing World conference in Cleveland last month. More than 5,000 are expected […]

The Best Way For PR Pros To Avoid AI Disruption

After some of the nightmarish headlines that have made the news over the past several years, most PR professionals would […]

What it Takes to Gain C-Suite Support for Corporate Comms

No matter the organization in which he might step into a chief communications officer role, Ronald Alepian uses the same […]

Why PR Pros Are Going ‘Back-to-Basics’ When Building Relationships

Daniel Tisch calls it “the penny-dropping moment.” Although leading a PR agency as CEO will always have its fair share […]

PR Pros Key Takeaways from Cision’s 2018 State of the Media Report

You can still pick up a phone and call a journalist, or send a direct message on social platforms like Twitter, […]

How Instagram Stories Are Changing PR Pitching And Media Coverage

Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

What Editors and Writers Want from PR Pitches in 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.