Contributors

About Seth Gilpin

Seth Gilpin is a digital media and product marketing specialist at Cision where he consults and advises in the areas of message development, news distribution, content marketing, SEO, media monitoring and measurement.

Spearheading the Convergence of PR and Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Ten Content Types that Boost Engagement & Drive Demand

Ah, the “boring news release” — we’ve all read them, and most of us are guilty of writing one. I […]

How Multimedia Enhances Your PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

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