Contributors

About Seth Gilpin

Seth Gilpin is a digital media and product marketing specialist at Cision where he consults and advises in the areas of message development, news distribution, content marketing, SEO, media monitoring and measurement.

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

How to Fix a Failing Content Strategy

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

Eight Types of Content to Drive Traffic & Lift Awareness

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.

Spearheading the Convergence of PR and Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Ten Content Types that Boost Engagement & Drive Demand

Ah, the “boring news release” — we’ve all read them, and most of us are guilty of writing one. I […]

How Multimedia Enhances Your PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]