Contributors

About Nick Bell

Nick Bell is the VP of Marketing Communications at Cision. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

The Gap Between Demand for Content and Our Ability to Measure It

While the importance of content continues to increase for marketers — 66 per cent rank it among the top three […]

What Challenges Do Comms Professionals Face Going into 2018?

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How to Segment Journalists By Social Media Use

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

How Journalists Say PR Can Fight Fake News

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Five Elements to Consider When Refreshing Your Company Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision.  via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]

The Importance of Executive Brand Situational Awareness

When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Cision Reveals New Brand

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Best Practices for Communicating Your Rebrand

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

What Journalists Are Saying About News Releases & Multimedia

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

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