Nick Bell

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

Nick Bell - November 6, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

Nick Bell - October 10, 2017

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Nick Bell - October 5, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

The party never stops at Cision.  via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]

Nick Bell - August 3, 2017

When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Nick Bell - July 27, 2017

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Nick Bell - June 20, 2017

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

Nick Bell - June 16, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017
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