The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
The party never stops at Cision. via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]
When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]