Melissa Meyer

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.

Melissa Meyer - March 10, 2017

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Melissa Meyer - March 3, 2017

In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.

Melissa Meyer - March 2, 2017

Hollywood awards season is coming to a close as the 89th Academy Awards air this Sunday. Whether you’re in it for the politics, the fashion, the speeches or to celebrate the industry’s talents, here are the Canadian reporters you should keep your eye on this weekend.

Melissa Meyer - February 24, 2017

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?

Melissa Meyer - February 10, 2017

Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Melissa Meyer - February 8, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016

Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.

Melissa Meyer - November 2, 2016

To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy

Melissa Meyer - October 27, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Melissa Meyer - October 24, 2016

The media continues to play an impactful role in the United States’ selection of either Hillary Clinton or Donald Trump, but with countless news sources to choose from, who are Canadians turning to for comment?

Melissa Meyer - October 12, 2016
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