Melissa Meyer

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?

Melissa Meyer - February 10, 2017

Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Melissa Meyer - February 8, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016

Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.

Melissa Meyer - November 2, 2016

To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy

Melissa Meyer - October 27, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Melissa Meyer - October 24, 2016

The media continues to play an impactful role in the United States’ selection of either Hillary Clinton or Donald Trump, but with countless news sources to choose from, who are Canadians turning to for comment?

Melissa Meyer - October 12, 2016

Finding a balance between original and curated content is attainable, but where can you find this great shareable content? We have a few tips & tricks to help you stay on top of your industry.

Melissa Meyer - October 7, 2016
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