Melissa Meyer

On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]

Melissa Meyer - June 27, 2017

Here are a few ways you can streamline your pitching process.

Melissa Meyer - June 8, 2017

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

Gord Steinke is no stranger to the people of Edmonton, he’s anchored the local Global News 6 p.m. newscast for […]

Melissa Meyer - May 29, 2017

Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

Melissa Meyer - April 24, 2017

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Melissa Meyer - March 3, 2017

In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.

Melissa Meyer - March 2, 2017

Hollywood awards season is coming to a close as the 89th Academy Awards air this Sunday. Whether you’re in it for the politics, the fashion, the speeches or to celebrate the industry’s talents, here are the Canadian reporters you should keep your eye on this weekend.

Melissa Meyer - February 24, 2017

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?

Melissa Meyer - February 10, 2017

Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Melissa Meyer - February 8, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016
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