Contributors

About Lee Ribeiro

Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.

Ten Amazing Uses for Media Monitoring

Using tools for media monitoring allows you to have greater insight into what’s being said about your brand, industry and […]

How to Use Social Listening to Better Understand Your Industry and Competitors

At the most basic level, social media monitoring and analysis will show you what messages, content and tactics competitors in […]

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser […]

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Why it’s Worthwhile to Pay For Media Monitoring

Gathering metrics, analyzing data and measuring against objectives/competitors can be more than a full-time job — one that can’t be done using free tools.

Why Your Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how media monitoring can help.

How Can I Integrate Social into My Media Relations Campaigns?

Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.

Using Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.