Contributors

About Lee Ribeiro

Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.

Why it’s Worthwhile to Pay For Media Monitoring

Gathering metrics, analyzing data and measuring against objectives/competitors can be more than a full-time job — one that can’t be done using free tools.

Why Your Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how media monitoring can help.

How Can I Integrate Social into My Media Relations Campaigns?

Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.

Using Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.

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