Contributors

About Amy-Louise Tracey

Amy-Louise Tracey is the Communications Manager at CNW Group. Follow her @AmyLouiseTracey.

Four Tips for Improving Your Media & Influencer Targeting

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.

Three Tactics that Got AKA Media More than 115 Million Media Impressions

AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.

Track These Five Social Media Trends in 2017

Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching...

Ditch These Six Content Marketing Mistakes ASAP

If you are one of 84% of marketers increasing your content marketing budget for the upcoming year, make the most of it by leaving these common content marketing blunders behind.

What’s Your Facebook Live Strategy for 2017?

As 2016 comes to a close, we've begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.

Trying to Plan Your 2017 Editorial Calendar?

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

What IROs Need to Know About Competitive Intelligence

In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.

What to Consider Before Tapping into Trending Topics

A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.

Why User-Generated Content is a Must-Have for 2017

With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.

How the Municipality of Wood Buffalo Saved Lives by Listening

The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.

How OpenTable Exceeded Expectations with a Multimedia-centric Campaign

OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.

Improve your Blog in Five Easy Steps

Whether you want to drive discovery of owned channels, increase traffic or boost downloads, taking your blog to the next level can help you reach your marketing goals. Here’s how you can get it done.

Are You Sure You’re CASL Compliant?

If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you're unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.

Three Predictions About the Future of Influencer Marketing

What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.

Why Should Marketers Care About Dark Social?

Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let's break it down.

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