At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.
AKA Media has provided video content strategy and production services to the All-American Soap Box Derby for many years. Each year, they are tasked with securing media coverage throughout the summer months, when the Championship Race takes place and when competition for sports coverage peaks. Here are the tactics that AKA Media used to make over 115 million media impressions.
Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…
As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.
In our new white paper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence.
A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.
With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.
The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.
OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.
If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you’re unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.
What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.
Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let’s break it down.